LUEUR × TMV Designs
lueuratelier.com

More than a candle.

An experience worth remembering.

Now imagine that experience, digitally.

The Next Chapterof LUEUR.

A more immersive digital experience. A more intentional way to tell your story.

TMV Designs × LUEUR

Scroll to experience

01 / The Opportunity

Not a reinvention.An elevation.

LUEUR already looks and feels luxurious. We'll bring that same detail online — a more immersive experience that makes discovering the brand feel as special as owning it.

02 / The Digital Experience

Where beautiful designmeets effortlessdiscovery.

A more immersive storefront, built to showcase the craftsmanship, aesthetic, and versatility of LUEUR's products.

A first impression designed to be remembered.

  • Custom scroll-driven hero animation using supplied video assets.
  • Carefully coordinated text and visual transitions.
  • Immersive storytelling around the LUEUR brand.
  • Premium, responsive hero layout.
  • Beautifully art-directed calls to action.
  • Optimised desktop and mobile experiences.

Every detail, considered.

  • Elevated page layouts.
  • Improved visual hierarchy.
  • Refined typography, spacing, and compositions.
  • Subtle scroll-triggered interactions.
  • More cohesive luxury branding throughout key pages.
  • Enhanced mobile presentation.
  • Product-focused storytelling.

An enhancement of your existing Shopify store — not a backend rebuild or custom checkout.

  • Integration with the existing Shopify store.
  • Preservation of current product catalogue and core e-commerce functionality.
  • Functional product links and shopping interactions.
  • Existing cart and checkout continuity.
  • Responsive navigation.
  • Shopify-compatible implementation planning.
  • End-to-end functionality checks.
lueuratelier.com/products/signature-gift-set

Gift Sets

LUEUR Signature Gift Set

$179.00

Add to bagCheckout handled by your existing Shopify store

Ready for every screen, from day one.

  • Desktop, tablet, and mobile responsiveness.
  • Performance-conscious animations.
  • Basic on-page SEO foundations for redesigned pages.
  • Cross-browser testing.
  • Pre-launch quality checks.
  • Final refinement round.
  • Launch assistance.

A website that feels as considered as the product itself.

The Signature Moment

Simple.Beautiful.Reusable.

An experience made to be seen, shared, and remembered.

Pour — LUEUR pearl wax
Pour
The refill — LUEUR pearl wax
The refill
Place the wick — LUEUR pearl wax
Place the wick
Light — LUEUR pearl wax
Light

REFILL. RELIGHT. REIMAGINE.

03 / The Social Presence

A product this beautifuldeserves to be discovered.

We'll extend LUEUR's visual identity beyond the website with an intentional, content-led Instagram launch designed to introduce the product, build awareness, and create opportunities for engagement and discovery.

9:41lueuratelier···
30posts—followers—following

LUEUR

An artful approach to candlelight.

Pearl wax. Reimagined.

lueuratelier.com

Rituals
Gifting
Refill
Care
The refill ritual▶
Gift-box reveal❐
Jasmine + Lemon
Styled at home▶
Candle-care ritual❐
What is pearl wax?❐
Inside the starter kit▶
Seasonal gifting
Light, anywhere▶

Creative direction preview · not published posts

The package

30 Days of Brand Visibility

01

Instagram Account Creation & Optimisation

  • Set up or optimise LUEUR's Instagram business account.
  • Profile photo and bio alignment.
  • Branded profile presentation.
  • Link and contact configuration.
  • Highlight cover direction where appropriate.
02

30 Days of Daily Content

  • One scheduled or published feed post per day for 30 days.
  • A mix of Instagram Reels and carousel posts.
  • Approx. 12–15 Reels and 15–18 carousels, finalised in the agreed calendar.
  • Branded visual treatments and caption writing.
  • Relevant hashtags and keyword optimisation.
  • Content scheduling and publishing.
03

Creative Strategy

  • Brand positioning.
  • Competitor and content-format research.
  • Research into relevant short-form video trends.
  • Attention-grabbing opening hooks.
  • Product storytelling designed for shares, saves, and discovery.
04

Content Development

  • Edited short-form product videos.
  • Educational carousels and product showcases.
  • Product-use demonstrations using available footage.
  • Packaging, gifting, lifestyle and aesthetic content.
  • Trend-inspired content adapted to LUEUR's luxury identity.
05

Performance Review

  • Review of content performance.
  • Basic engagement insights.
  • Top-performing formats.
  • Recommendations for future social content.

Content is produced from supplied imagery and video plus agreed editing and design work. New on-location shoots, creator fees, paid ad spend, and extensive original production are not included unless separately agreed.

“Your candle, in 12 seconds.”

Pour. Wick. Light.▶

“Open this slowly.”

The Unboxing▶

“Same room. One flame.”

Room Before / After▶

04 / Viral Video Ideas

Built to capture attention.Designed to hold it.

The 30-Day Content Plan

Thirty days.One cohesive brand story.

Week 01

Introduce

Brand introduction, positioning, and audience education.

  • Meet LUEUR
  • What is pearl wax?
  • Product introduction
  • Signature aesthetic
  • First-look packaging

Week 02

Captivate

Visual discovery, educational storytelling, and shareable content.

  • Satisfying wax-pouring visuals
  • Candle styling
  • Refill demonstration
  • Product details
  • Home aesthetic inspiration

Week 03

Connect

Practical use cases and stronger product understanding.

  • Home styling applications
  • Product comparisons
  • Gifting inspiration
  • Candle-care guidance
  • Behind the product

Week 04

Convert & Learn

Purchase consideration, website launch support, and performance learning.

  • Collection highlights
  • Gift set feature
  • Storefront reveal
  • Explore the collection
  • Best-performing variation
Reel CarouselSample plan · editable

Day 01

Introduce

Format
Reel
Pillar
The Ritual
Concept
Meet LUEUR
Goal
Awareness
Suggested hook
“Wait for the flame.”
Caption direction
A short, sensory caption around “meet lueur”, ending with a gentle invitation to explore LUEUR.

05 / The Roadmap

Quick-turnaround redesign.Live within 7 days.

A quick-turnaround redesign and launch — targeted within 7 days of kickoff, once access, assets, and approvals are in place.

Days 01–02

Direction & Social Pre-Launch

  • Confirm visual direction
  • Review current Shopify setup
  • Gather product assets
  • Launch Instagram page
  • Open launch email waitlist

Days 03–05

Redesign & Build

  • Build cinematic hero interaction
  • Refine priority sections
  • Mobile-first layouts
  • Shopify integration checks

Day 06

Refine & Test

  • Apply agreed revisions
  • Test animations and mobile
  • Validate shopping flow

Day 07

Launch

  • Final approval
  • Publish approved changes
  • Email the waitlist — launch-day sales

Pre-launch email capture

Build the audience before the doors open

We start the social page on day one with a launch email sign-up. If a video goes viral, viewers join the waitlist instead of scrolling away — so on launch day, LUEUR already has customers ready to buy.

Parallel track

Social media — starts on day one

Instagram page liveEmail waitlist openTeaser videosLaunch-day email30-day publishing cycle

Timing begins once account access, assets, and approvals are complete. All timelines are estimated targets.

06 / The Investment

One vision.One complete experience.

Total project investment

$5,500USD

Complete Website + 30-Day Social Package

01

Interactive Website Experience

Cinematic homepage, visual refinement, Shopify integration, responsive development, and launch.

02

30-Day Social Media Launch

Instagram setup, creative strategy, 30 days of daily posting, content development, and performance review.

After launch

Every engagement ends with LUEUR in full control — supported from day one, with the option to hand the wheel entirely to us.

Included with every engagement

  • 14 days of complimentary post-launch updates and support.
  • A full training session and handoff, so your team can manage the site and Shopify confidently.

Or let us take the wheel

$200USD / month

Monthly website management

Hands-off ongoing care: we fully manage the website — updates, content and product changes, refinements, and everything in between.

  • Existing Shopify infrastructure will be retained where appropriate.
  • No new custom checkout or extensive backend redevelopment.
  • Client supplies access, brand assets, and available product media.
  • Website scope and revisions are finalised during onboarding.
  • Original on-location filming and paid advertising are not included unless separately agreed.
  • Third-party subscription costs are not included unless expressly stated.
LUEUR

Something beautifulis already beginning.

LUEUR already has the product, the identity, and the foundation. Our opportunity is to turn those elements into a digital experience that captures attention, encourages discovery, and creates a more memorable connection with the brand.

Let's bring the next chapter of LUEUR to life.